Before starting what is SEO? First of all, you have to be a familiar with SEO tools. These tools are very helpful for you to float in an Internet marketing world. Today, an internet market is spreading very widely and we all are also familiar with this thing. Nowadays all deals are going through with help of an Internet. And SEO helps to website to stay and compete with our competitor in market to get more business on Internet.

So here, now we are going to discus some of the terms which are very basic but most important for SEO marketing.

Page Rank: Page rank is a number is refers as a rank; this rank is assign by Google to your website. The rank will indicate that how your website is popular on an Internet. If page rank is high then your site get more visibility in search engine results and get more traffic on your site. For assign a rank to a website Google using an algorithm. This rank tells that how your website page is really important on web. An idea behind is that a link from one site to another site is “vote of trust\" from one to other. If more links are coming to your web page then google gives more important to it.

SERPs: If you\'re interested in Internet marketing, it is absolutely crucial that you understand the importance of a SERP. Also known as a search engine results page, a SERP is the Web page when a user generates a search engine like Google to search a particular keyword. It boasts the titles of Web pages that match the search keyword, links to those pages and a brief description of the content on each page. A SERP usually contains three types of listings: results automatically generated by a search engine spider, added by a human moderator, results and paid listings that are often ads for a particular product or service.
Landing Page: Landing page means the page where visitor comes directly with just single click on your link. To landee, landing pages should be the point across quickly and easily. Now this is your chance, so landing page should be more informative as well as an attractive for visitor. Visitor should stay over their and perform some an action on it.

Backlink: Backlinks are one of the most important factors to get ranking in search engine. Backlinks are links which are coming from another’s website to our website. To get backlink you can use some techniques like forum & blog comments, gives replies of them and from so many appropriate places.
Anchor Text: This is one kind of text to get backlinks, this one text is clickable text on a site. For example, link may moves to you at “www. blurbpoint.com” but anchor text could read by visitor is “SEO link building service”. This anchor text word is called as keyword and Google connect through this keyword to the content present on your webpage. These entire things help us to get higher page rank in Google search engine.

On-page Optimization: In on-page optimization, a content present on our website is responsible to get higher page rank in search engine. Responsible for time spend by visitor on our site. On page optimization includes some other things which are title tag, Meta tag, Meta description and img alt text. Our website page content must contain those keywords which are more important for our website. With the help of these keywords Google will noticed our website in searching results. May be, if these keywords are absent on our web page then Google could penalize us.

Off-page Optimization: In off page optimization work is done from outside from our web page to improve rank in Google and get visibility in search engine to get visitors. Off page optimization includes forum posting, blog comment, submit your site in directories, do social bookmarking, submitting of articles on articles site and much more.

Spiders: This is a program for search engine for searching a new web pages, sites or links on web. This step will move you toward an indexation process.

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