As with any other business transaction, there is both a right way and a wrong way in dealing with a commercial printing company. Deviating from the norm, wherein people talk about the right way to handle things, I shall enumerate some of the steps customers can take in order to ensure that they do not get what they expected and do not get satisfied with the commercial printing services they paid for. Let us say that the whole story starts with you, the customer, who is in need of a batch of calendars for prizes in a Christmas or New Year’s Party.You want some calendars and that’s all you need to know. Don’t stress yourself trying to figure out the little details of your print request. You are paying good money after all, and it is the commercial printing company’s job to read your mind and come up with the perfect calendar for you. It is also probably a good time for you to rehearse your own version of the riot act, because the employees you will be talking to are incompetent and can’t even comprehend clear—vague—instructions. You’re being an uncooperative customer? Nonsense.The bigger the package, the better. If you want the perfect calendars, then you should expect it to be very expensive. Money talks and will give you the best ink, on the best type of paper, and printed on the best piece of thingamajig the company has. Don’t even consider the cheaper and better alternative (which suits your needs perfectly) being offered to you. The workers are just being lazy and are trying to trick you into settling for cheap low-quality products.Expect the 10000 calendars you want tomorrow. Make it clear when you order that you expect your order to be completed and delivered just as you specified by the soonest possible time you can think of. When the printer says that they are incapable of fulfilling such an unreasonable request, shout their ears off—personally or through the phone doesn’t matter— and then expect your tirade to be a good enough reason for them to bow to your whim. If the printer is unable to comply with your impossible request, take your goods and refuse to pay. Being a self-centered customer justifies everything, after all.The printer is always wrong. Everything is their fault. The calendars turned out wrong not because you were incredibly vague with your instructions, but because the printers did not use their psychic powers to find out what you really wanted. Also, you turned out paying more than what you should have paid not because you didn’t follow a budget and choose a reasonable package, but because the company is a profit-hungry entity who tricked you into believing you wanted the more expensive deal.I hope these steps give a good glimpse of the DON’Ts in dealing with a commercial printing company. It is important to remember that there are times when the customer is the one who causes all of the headaches for the parties involved, and even commercial printing has its shares of horror customers. Just to make it clear, these are the things you should NOT do, and if you did not get the sarcasm, I bid your printer good luck.

Edwin Mullin is employed at commercial printing company and helping other printing companies by giving tips and ideas commercial printer.

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