H1: Digital Catalogs- The Perfect Way to Present Your Marketing Literature OnlineH2:Marketing, especially the digital realm has become a cornerstone of international business. The timeless question seems to be, how do I get my message and product to theconsumer? For many companies a simple solution, and necessary part of their marketing campaign is a consumer-facing catalogue or guidebook. For some businesses, likecompanies centered on published materials, the catalog itself is the product. As the world of physical publishing continues to trend further toward the digital world, manycompanies are asking themselves, how do I present my consumer-facing literature in a compelling and easy to navigate digital form. Direct Web Advertising has the solution:The Digital Catalog.Utilized by companies such as Hewlett-Packard, HSBC, In Magazine, and Essence Tours, Direct Web Advertising uses your publisher’s pre-press pages to create aneasy-to-use, interactive, and multimedia capable replica of your print materials. The Digital Catalog user interface is simple and easy to use, it presents the material as it is seenin its physical form, with the ability to easily flip pages forwards and backwards, complete with a visually satisfying page-turning animation. Digital Catalogs also feature theability to effortlessly zoom in and out on the stunning hi-resolution images, view pages in an easy to navigate macro-mode, as well as print any Edition to create a physical copy.Aside from simply providing a digital solution to a physical problem, the Digital Catalog can also enhance the reach and scope of your marketing campaign beyond thecapabilities of its physical counterpart. The Catalogs can be created in an online form, a desktop form, and a form specifically designed for mobile devices, options that allow adrastic increase in the reach of your marketing materials. Perhaps one of the most compelling features of Digital Catalogs is their multimedia capability; your products do nothave to just exist on the page, but they can literally spring to life with capabilities to link from YouTube™ or another embeddable media player. Additionally, The Direct WebDigital Catalogs also allow viewers to easily share their experience with a friend, colleague, or associate via email with the simple click of a button.Direct Web Advertising’s Digital Catalogs are an easy-to-use, customizable, and visually pleasing comprehensive solution for digitally publishing your marketing materials. Forexamples of Digital Catalogs, visit the Direct Web Digital Showcase by clicking here.

Jeremy Toll is the author of this article on Digital Catalogues. Find more information, about Digital Publishing here

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