With Google AdWords, it is you to decide how much your adverts will cost. You get to set the price you pay each time a potential customer clicks on your ad, and you set a budget that limits how much you spend overall. So, how much does a click really cost? Well, Google AdWords is somewhat like an auction where individual advertisers decide what a click is worth to them and then bids for it. It is those bids, together with other factors like the quality of adverts that are used to determine which Ad will appear and in each situation. With Google AdWords advertising, you pay on the exact date that you had agreed on with Google. You should note that even if you pay with your credit card, this date is not dependent on your card’s billing period. The payment options that Google gives you depend on your billing address and on your currency of choice. The most popular payment method is post-pay payment via a credit card. You can pay for your Google AdWords using VISA, MasterCard, American Express, JCB, and with debit cards that have a MasterCard or Visa logo on them. This is for payment inside the United States. For different regions in the world, there are different payment methods that Google accepts. These are direct debit, bank transfers, and transfers through such tools as Western Union Money Transfer, and Switch/Solo payment. You can find this information by contacting Google. You have the option of either paying for the Google AdWords before receiving these clicks (pre-pay) or after receiving the clicks (post-pay). With Google AdWords pre-pay option, the company deducts money from your pre-paid balance when Google AdWords users click on your adverts. Your adverts run immediately after the company has received payment. With Google’s post-pay option, the company allows you to pay after visitors have clicked on your adverts and you accrue charges. Your adverts run immediately after you have submitted your credit card and relevant billing information. You should note that in addition to these two payment options, you can also receive invoices once a month from Google. Your debit card, direct debit or credit card is charged according to your Google AdWords billing cycle. In most cases, after creation and activation of an account with a credit card, debit card, or direct debit, Google then runs your adverts immediately and unless your advertising costs reach a certain threshold within your 30-day billing cycle, Google charges you every 30 days. Note that Google will not charge you before thirty days are over unless you earn 50 US dollar worth of impressions, which is dependent on whether you are running a CPC or a CPM campaign. The first time your account reaches 50 US dollars within the thirty days, the company charges you. The company then lets you accrue 200 US dollar worth of impressions before charging you within the subsequent thirty days. If you reach the 200 US dollar limit within the thirty days, the company will bill you and raise your billing threshold to 350 US dollars. After you have reached the 350 US dollars threshold, the company will bill you again and your threshold is raised to 500 US dollars which is the maximum amount that is allowed. You should note that the amount billed for Google AdWords may be in excess of the threshold since adverts will continue to run and get charged between the time the billing cycle is triggered and the completion of the charge. You should also note that the activation fee, and any other advertising costs accrued at the beginning, is charged to your credit or debit card at the end of the 1st billing period.

Ana Carla Cunha is the author of this article on Marketing Digital. Find more information on Consultoria Marketing Digital here

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